Shop Heirloom
After years of running Shop Little House in Woodstock, New York, Jojo Ans made the decision to close the shop and open a new retail space: Shop Heirloom. She wanted an identity that felt like a vintage monogram while capturing the spirit of its home and the flora and fauna of Upstate New York.
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Brand Identity Exploratory
Brand Guidelines
Notecards & Postcards
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Shop Heirloom’s branding system centers on an ornate monogram built from elements of the natural world Jojo holds dear. These illustrated elements are extracted and used throughout the brand as secondary graphics, creating a strong, flexible brand system.
Each aromatic blend is inspired by a memory, a place or a moment. This story is told through a poem paired with each scent. A wrap around label on the botanical fragrances evokes the sense of the binding of a book, cataloging the moments captured.
